Which platform do USA retailers lean on in 2025, Wix’s all-in-one site builder or WooCommerce’s WordPress-based flexibility? Both are popular, but usage data shows they share the market almost evenly.
In fact, the majority of USA e‑commerce sites use Wix as compared to WooCommerce. The choice often comes down to your business needs: many small businesses hire a Wix web developer or a Wix development company for quick setup, while others enlist a WooCommerce development company in USA to build a custom store with specialized features.
This shows the online market is large and expanding. Ultimately, retailers should pick the tool that matches their skills, budget, and growth plans.
What are Wix and WooCommerce?
Wix is a hosted website builder with built-in e-commerce features, ideal for non-technical users. You choose a template, drag-and-drop elements, and pay a fixed monthly fee covering hosting and security. Many USA businesses use Wix ecommerce development for quick store launches.
WooCommerce, an open-source WordPress plugin, offers full design and feature control but requires managing hosting, updates, and security. It’s free to install, but hosting, domains, and premium add-ons cost extra. Many retailers hire WooCommerce development services or a WooCommerce development company in USA for advanced setups.
Retailers needing wix development services value Wix’s simplicity, while those wanting complex store logic or strong content marketing opt for WooCommerce.
How do they compare in use and features?
- Ease of Setup: Wix’s builder lets you launch a store in hours without coding. A Wix web developer can add custom designs or features. WooCommerce needs WordPress setup, hosting, and plugin configuration, so many USA retailers hire WooCommerce development services USA for it.
- Customization: WooCommerce offers full flexibility with thousands of themes and plugins. Wix has templates and apps but limits deep code changes. For a truly bespoke store, a woocommerce development company in USA is the better choice.
- Pricing: Wix e-commerce plans start at $17–$27/month with hosting, updates, and security included. WooCommerce is free but requires $5–$30/month for hosting plus extras. Costs for either can rise with added services.
- Transaction Fees: Neither platform charges extra transaction fees; you only pay standard payment gateway rates.
- Maintenance & Support: Wix manages updates and security, offering 24/7 support. WooCommerce users handle their own upkeep or hire help, with community support available.
- Scalability: Wix suits small-to-medium catalogs, while WooCommerce can handle larger stores but may need advanced hosting or developer support for heavy traffic.
Overall, Wix works best for quick, simple setups. WooCommerce suits those wanting deeper customization and content marketing features.
Which platform is more popular with USA retailers?
Wix and WooCommerce both have strong followings after Shopify in the USA. Wix holds about 23% of USA e-commerce sites, slightly above WooCommerce’s 14% (Oberlo). Globally, there are around 1.00M live Wix stores (Store Leads, 2025) and 4.53M WooCommerce stores (Store Leads, 2025).
Wix attracts retailers seeking a quick, all-in-one setup, while WooCommerce appeals to those with development resources or using WooCommerce development services in USA for greater customization. With USA online sales growing 8.6% in 2025 to $1.3 trillion (Oberlo), choosing the right platform is more relevant than ever.
Which should a small or new retailer choose?
For a startup or small business, ease and cost are key factors. Wix is often the friendliest here: no coding is needed, a store can be up in a day, and the monthly fee covers everything. This is why many small local shops and solo entrepreneurs use Wix.
On the other hand, WooCommerce can be very cost-effective at first (hosting for ~$5–10/month), but it may require hiring someone for setup. A Wix development company can build your site fast, while a WooCommerce development company in USA will typically build a more complex site.
In short: If you’re new and want simplicity, Wix is a safe bet. If you have some tech know-how or can hire help, WooCommerce offers more room to grow and customize.
How To Make The Right Decision?
Consider the specifics of your store:
- Technical Skills: Choose Wix if you prefer a guided experience or plan to use Wix development services. Choose WooCommerce if you have WordPress skills or developer help.
- Product Catalog: For hundreds of products or custom product types, WooCommerce might handle it better. For a few dozen products, Wix works great.
- Future Growth: If you expect to scale quickly or need advanced marketing tools, WooCommerce (with its vast plugin library) can accommodate that.
- Design and Branding: Wix’s design tools are intuitive, but you’re somewhat limited to what it offers. WooCommerce can use any theme or custom design.
- Budget: Wix has predictable costs; WooCommerce costs can be lower upfront but can rise with add-ons.
Conclusion
There’s no one-size-fits-all answer. Both Wix and WooCommerce have their fans among USA retailers in 2025. Your choice should match your team’s skills, your store’s needs, and your budget.
If you need guidance or help building your site, we can assist, whether it’s Wix ecommerce development or hiring a woocommerce development company in USA, our team of experts is ready to help.
Ready to start? Contact us today to discuss your store. Our Wix web developers and WooCommerce development services USA teams can bring your vision to life on the right platform for your business.
FAQs
1. Is WooCommerce completely free to use?
The plugin is free, but you’ll still pay for hosting, a domain, and premium add-ons. Wix charges a monthly plan that includes hosting. Overall costs depend on setup.
2. Can I use WooCommerce on a Wix website?
No. WooCommerce only works with WordPress. Switching means rebuilding your store on the other platform.
3. Do I need coding skills for Wix or WooCommerce?
Wix needs no coding. WooCommerce requires some technical skills for setup and management, so many hire developers for it.
4. Which offers better SEO tools, Wix or WooCommerce?
Both are strong. Wix has built-in SEO guides; WooCommerce offers more advanced options via plugins.
5. How easy is it to switch between Wix and WooCommerce?
Not easy. You’ll need to rebuild the site and migrate data manually or with tools, often requiring professional help.